In the ever-evolving landscape of cryptocurrencies, there is one crucial requirement that needs to be fulfilled: localization. As the demand for cryptocurrencies transcends linguistic boundaries, the need for accurate and professional localization becomes imperative. Yet how can you make sure the services you are getting are fully professional and accurate? Of course, references and testimonials go a long way, but one thing makes it certain that they are providing you with professional crypto localization services: ISO 17100 certification.
What is ISO 17100 certification?
ISO 17100 is an internationally recognized standard that addresses the quality and professionalism of translation and localization services. It sets forth a comprehensive framework for the translation process, aiming to ensure that the services provided meet consistent and high-quality standards. Anyone looking for translation and localization services can look for this certification to ensure they will get the quality and professionalism they’re looking for.
This certification does not only encompass the actual translation process, it includes the pre-production and post-production processes as well, such as vendor selection, management, receiving feedback, etc. The main goal of ISO 17100 is to produce a high-quality, consistent, and accurate translation to ensure client satisfaction.
ISO 17100 certification ensures that a quality assurance framework is established. Everyone within the company operates in accordance with the quality standards that ISO 17100 sets forth. This leads to professionalism across all aspects of projects. The HR department selects linguists according to predetermined qualifications, linguists work on the project according to instructions, client relations are handled with the utmost professionalism, etc.
The Importance of ISO 17100 in Crypto Localization
Upholding certain quality standards is important in every project, but when you’re dealing with money-related projects, it becomes even more important. Let’s say that we are working on the localization projects of a crypto company, and we’re responsible for marketing materials, websites, apps, contracts, basically everything. The clients of that company should get accurate and full information about the services to make an informed decision.
People care deeply about their finances, and those who use crypto services usually use them to invest. The users are all from different backgrounds, from different countries, age groups, etc. A mistake that results from negligence or unprofessionalism can be critical, even leading to lawsuits.
The Benefits of Professional Crypto Localization
The impact of high-quality localization on user experience cannot be overstated. Users don’t want to see sloppy machine-translated content. There are many benefits to using professional crypto localization services.
1- Trust Building: Professional crypto localization cultivates trust among users. Trust not only means more customers but also more customer satisfaction.
2- Accurate Communication: Professional localization ensures that the content is fully and accurately translated.
3- Cultural Sensitivities: Professional crypto localization experts perfectly understand the target market and adapt the content accordingly.
4- Legal Compliance: Localization experts are familiar with the regulatory requirements. They can even help you navigate the target market.
5- Brand Consistency: Localization specialists are parts of your brand as well. They keep up the brand image with their professionalism and reinforce a consistent brand identity worldwide.
The advantages are not even in the slightest limited to these. Even if you are not sure about which way to go, feel free to consult a professional localization agency to do what’s best for your brand. And try to see if they have ISO 17100 certification because this tells you a lot about their professionalism.
Written by
Ecenaz Batur
Marketing Specialist