For the last couple of years, a new term has entered our lives: cryptocurrency. And with almost every new thing that emerged in another country, it has entered our lives thanks to localization. Crypto localization is becoming a stationary part of the localization world. In this article, we’re going to focus on the crypto market in Turkey and Turkish crypto localization.
The Emergence of Cryptocurrency in Turkey
Technology has been evolving each and every day, but it can still be surprising to wake up to a new concept that we have never seen before. Cryptocurrencies were the same; it was hard to understand and still is a bit hard for some people to get around the idea of it. Yet with each passing day, the term ‘crypto’ is becoming more and more familiar, and I’m sure in a couple of years, it will be just a normal, every-day word.
As with every sector, there are some markets that stand out in the crypto landscape. One of these markets is Turkey. Cryptocurrencies entered the Turkish market around the late 2000s but it wasn’t until 2013, the recognition of cryptocurrencies by certain governmental authorities, that it started gaining popularity. One of the reasons why cryptocurrency is quite popular in Turkey is the fluctuations in the Turkish economy. Young people are especially interested in keeping their savings as a cryptocurrency.
Let’s Talk Some Stats
According to some estimates, the amount of cryptocurrency holders in Turkey is more than 10% of the population. It is also found that Turkey is among the countries that have the highest cryptocurrency adoption rates in the world. And according to a 2022 study, Turkey ranked second in the world in terms of cryptocurrency-related search queries. This means that Turkish people are curious about cryptocurrencies, and they want to learn more before investing.
The interest and curiosity about the crypto sector leads to one important question: Do people get the information they need to invest in cryptocurrencies? We all know that the language dominating the search engines is English. What the Turkish people need is localized information about the crypto market so that they can make an informed decision before diving into the intricacies of the crypto market.
Turkish Crypto Localization Done Right
Usually, what stands in the way of not using something is lack of knowledge. Especially with a concept as new as cryptocurrencies, people need to become knowledgeable to fully trust and understand the product. This becomes possible with crypto translation. When you get rid of the language barrier, the trust problem loses its power to a significant extent.
The most popular crypto platforms in Turkey have Turkish language support in their platforms. So, expanding operations to Turkey is not enough, you need professional Turkish crypto localization as well.
There is still a big potential for growth in the Turkish crypto market, and crypto companies can get ahead by implementing one simple thing: Turkish crypto localization. A dedicated company excelling in crypto localization can solve your problems. The only thing you need to do is make the decision to get ahead and grow your global presence.
Written by
Ecenaz Batur
Marketing Specialist